Backlinks
Quick Definition
Links from other websites signaling authority
Full Definition
Links from other websites pointing to your website signaling trust and authority.
Examples
guest posting, resource pages, digital PR
Related Terms
domain-authority
link-building
off-page-seo
More Search Engine Optimization Terms
Duplicate Content
Content in multiple locations confusing search engines
Featured Snippet
Summary answer at top of search results from a webpage
E-E-A-T
Framework evaluating content quality through E-E-A-T
Off-Page SEO
Activities outside the website to improve rankings
TF-IDF
Statistical measure of word importance relative to document collection
Search Engine Optimization
Optimizing websites to rank higher in search results