Search Engine Optimization
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Content Marketing
Quick Definition
Creating valuable content to attract target audiences
Full Definition
A strategic approach focused on creating and distributing valuable content to attract audiences.
Examples
blog posts, infographics, videos, whitepapers
Related Terms
content-strategy
blogging
link-building
More Search Engine Optimization Terms
Mobile-First Indexing
Google indexing primarily using mobile version of content
Page Speed
How fast a web page loads and becomes interactive
Bounce Rate
Percentage of visitors leaving after viewing one page
Core Web Vitals
Metrics measuring user experience for loading and interactivity
Duplicate Content
Content in multiple locations confusing search engines
Domain Authority
Metric predicting likelihood of ranking in search results