Keyword Research
Quick Definition
Discovering and analyzing search terms for content strategy
Full Definition
Discovering and analyzing search terms people enter into search engines.
Examples
search volume analysis, competition assessment, long-tail keywords
Related Terms
content-strategy
search-intent
keyword-mapping
More Search Engine Optimization Terms
XML Sitemap
XML file listing URLs for search engine crawling
Cumulative Layout Shift
Core Web Vitals metric for unexpected layout movement
Structured Data
Standardized format for providing page info to search engines
Featured Snippet
Summary answer at top of search results from a webpage
Anchor Text
Clickable text in a hyperlink providing context
Content Strategy
Plan for creating content aligned with SEO and business goals