Keyword Research
Quick Definition
Discovering and analyzing search terms for content strategy
Full Definition
Discovering and analyzing search terms people enter into search engines.
Examples
search volume analysis, competition assessment, long-tail keywords
Related Terms
content-strategy
search-intent
keyword-mapping
More Search Engine Optimization Terms
Structured Data
Standardized format for providing page info to search engines
301 Redirect
Permanent redirect passing link equity between URLs
Featured Snippet
Summary answer at top of search results from a webpage
Mobile-First Indexing
Google indexing primarily using mobile version of content
Bounce Rate
Percentage of visitors leaving after viewing one page
Topic Clusters
Content architecture with pillar pages linking to subtopic content