Keyword Research
Quick Definition
Discovering and analyzing search terms for content strategy
Full Definition
Discovering and analyzing search terms people enter into search engines.
Examples
search volume analysis, competition assessment, long-tail keywords
Related Terms
content-strategy
search-intent
keyword-mapping
More Search Engine Optimization Terms
TF-IDF
Statistical measure of word importance relative to document collection
Featured Snippet
Summary answer at top of search results from a webpage
Content Strategy
Plan for creating content aligned with SEO and business goals
Link Building
Acquiring hyperlinks from other websites for rankings
Crawl Budget
Number of pages search engines crawl on a site
Backlinks
Links from other websites signaling authority