Keyword Research
Quick Definition
Discovering and analyzing search terms for content strategy
Full Definition
Discovering and analyzing search terms people enter into search engines.
Examples
search volume analysis, competition assessment, long-tail keywords
Related Terms
content-strategy
search-intent
keyword-mapping
More Search Engine Optimization Terms
Local SEO
Optimizing for location-based searches and local visibility
YMYL
Pages impacting health, finance, or safety with higher standards
Robots.txt
Text file instructing crawlers which pages to crawl
On-Page SEO
Optimizing individual web pages for search rankings
Meta Description
HTML summary of page content for search results
Title Tag
HTML element specifying page title for search and browsers