Search Engine Optimization
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SERP
Quick Definition
Search engine page displayed in response to user queries
Full Definition
Search Engine Results Page, the page displayed by search engines in response to a user query.
Examples
organic results, featured snippets, knowledge panels, ads
Related Terms
keyword-research
on-page-seo
search-ranking
More Search Engine Optimization Terms
Meta Description
HTML summary of page content for search results
Long-Tail Keywords
Specific longer search phrases with higher conversion rates
Topic Clusters
Content architecture with pillar pages linking to subtopic content
Content Strategy
Plan for creating content aligned with SEO and business goals
Search Engine Optimization
Optimizing websites to rank higher in search results
Bounce Rate
Percentage of visitors leaving after viewing one page