Search Engine Optimization
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SERP
Quick Definition
Search engine page displayed in response to user queries
Full Definition
Search Engine Results Page, the page displayed by search engines in response to a user query.
Examples
organic results, featured snippets, knowledge panels, ads
Related Terms
keyword-research
on-page-seo
search-ranking
More Search Engine Optimization Terms
Bounce Rate
Percentage of visitors leaving after viewing one page
Featured Snippet
Summary answer at top of search results from a webpage
Meta Description
HTML summary of page content for search results
Content Strategy
Plan for creating content aligned with SEO and business goals
Link Building
Acquiring hyperlinks from other websites for rankings
301 Redirect
Permanent redirect passing link equity between URLs