Search Engine Optimization
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Content Strategy
Quick Definition
Plan for creating content aligned with SEO and business goals
Full Definition
A plan for creating, publishing, and managing content to achieve business goals.
Examples
editorial calendar, topic clusters, content audit
Related Terms
content-marketing
keyword-research
More Search Engine Optimization Terms
Page Speed
How fast a web page loads and becomes interactive
XML Sitemap
XML file listing URLs for search engine crawling
Off-Page SEO
Activities outside the website to improve rankings
Local SEO
Optimizing for location-based searches and local visibility
Crawl Budget
Number of pages search engines crawl on a site
Content Marketing
Creating valuable content to attract target audiences