Search Engine Optimization
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Content Strategy
Quick Definition
Plan for creating content aligned with SEO and business goals
Full Definition
A plan for creating, publishing, and managing content to achieve business goals.
Examples
editorial calendar, topic clusters, content audit
Related Terms
content-marketing
keyword-research
More Search Engine Optimization Terms
Link Building
Acquiring hyperlinks from other websites for rankings
Meta Description
HTML summary of page content for search results
Core Web Vitals
Metrics measuring user experience for loading and interactivity
Organic Traffic
Visitors from unpaid search engine results
E-E-A-T
Framework evaluating content quality through E-E-A-T
Off-Page SEO
Activities outside the website to improve rankings