Search Engine Optimization
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Content Strategy
Quick Definition
Plan for creating content aligned with SEO and business goals
Full Definition
A plan for creating, publishing, and managing content to achieve business goals.
Examples
editorial calendar, topic clusters, content audit
Related Terms
content-marketing
keyword-research
More Search Engine Optimization Terms
Anchor Text
Clickable text in a hyperlink providing context
Schema Markup
Structured data vocabulary for rich search results
Local SEO
Optimizing for location-based searches and local visibility
First Input Delay
Core Web Vitals metric for input responsiveness time
Cumulative Layout Shift
Core Web Vitals metric for unexpected layout movement
Duplicate Content
Content in multiple locations confusing search engines