Link Building
Quick Definition
Acquiring hyperlinks from other websites for rankings
Full Definition
The practice of acquiring hyperlinks from other websites to improve authority and rankings.
Examples
guest posting, digital PR, resource link building
Related Terms
backlinks
off-page-seo
domain-authority
More Search Engine Optimization Terms
Duplicate Content
Content in multiple locations confusing search engines
TF-IDF
Statistical measure of word importance relative to document collection
Featured Snippet
Summary answer at top of search results from a webpage
E-E-A-T
Framework evaluating content quality through E-E-A-T
Core Web Vitals
Metrics measuring user experience for loading and interactivity
Cumulative Layout Shift
Core Web Vitals metric for unexpected layout movement