Search Engine Optimization
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Anchor Text
Quick Definition
Clickable text in a hyperlink providing context
Full Definition
The clickable text in a hyperlink providing context about the linked page content.
Examples
link context, keyword signals, natural link profiles
Related Terms
backlinks
link-building
More Search Engine Optimization Terms
Largest Contentful Paint
Core Web Vitals metric for largest content element render time
Robots.txt
Text file instructing crawlers which pages to crawl
Content Strategy
Plan for creating content aligned with SEO and business goals
Core Web Vitals
Metrics measuring user experience for loading and interactivity
Search Intent
The underlying purpose behind a search query
Bounce Rate
Percentage of visitors leaving after viewing one page