Search Engine Optimization
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Anchor Text
Quick Definition
Clickable text in a hyperlink providing context
Full Definition
The clickable text in a hyperlink providing context about the linked page content.
Examples
link context, keyword signals, natural link profiles
Related Terms
backlinks
link-building
More Search Engine Optimization Terms
Mobile-First Indexing
Google indexing primarily using mobile version of content
Robots.txt
Text file instructing crawlers which pages to crawl
Meta Description
HTML summary of page content for search results
First Input Delay
Core Web Vitals metric for input responsiveness time
Search Intent
The underlying purpose behind a search query
Cumulative Layout Shift
Core Web Vitals metric for unexpected layout movement