Search Engine Optimization
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Anchor Text
Quick Definition
Clickable text in a hyperlink providing context
Full Definition
The clickable text in a hyperlink providing context about the linked page content.
Examples
link context, keyword signals, natural link profiles
Related Terms
backlinks
link-building
More Search Engine Optimization Terms
YMYL
Pages impacting health, finance, or safety with higher standards
Backlinks
Links from other websites signaling authority
Crawl Budget
Number of pages search engines crawl on a site
Organic Traffic
Visitors from unpaid search engine results
On-Page SEO
Optimizing individual web pages for search rankings
TF-IDF
Statistical measure of word importance relative to document collection