Search Intent
Quick Definition
The underlying purpose behind a search query
Full Definition
The underlying purpose behind a users search query driving content strategy.
Examples
informational, navigational, transactional, commercial
Related Terms
keyword-research
content-strategy
More Search Engine Optimization Terms
Off-Page SEO
Activities outside the website to improve rankings
SERP
Search engine page displayed in response to user queries
Domain Authority
Metric predicting likelihood of ranking in search results
Local SEO
Optimizing for location-based searches and local visibility
Robots.txt
Text file instructing crawlers which pages to crawl
Keyword Research
Discovering and analyzing search terms for content strategy