Search Intent
Quick Definition
The underlying purpose behind a search query
Full Definition
The underlying purpose behind a users search query driving content strategy.
Examples
informational, navigational, transactional, commercial
Related Terms
keyword-research
content-strategy
More Search Engine Optimization Terms
301 Redirect
Permanent redirect passing link equity between URLs
Mobile-First Indexing
Google indexing primarily using mobile version of content
Link Building
Acquiring hyperlinks from other websites for rankings
On-Page SEO
Optimizing individual web pages for search rankings
Domain Authority
Metric predicting likelihood of ranking in search results
Content Strategy
Plan for creating content aligned with SEO and business goals