Search Intent
Quick Definition
The underlying purpose behind a search query
Full Definition
The underlying purpose behind a users search query driving content strategy.
Examples
informational, navigational, transactional, commercial
Related Terms
keyword-research
content-strategy
More Search Engine Optimization Terms
YMYL
Pages impacting health, finance, or safety with higher standards
Long-Tail Keywords
Specific longer search phrases with higher conversion rates
Backlinks
Links from other websites signaling authority
Title Tag
HTML element specifying page title for search and browsers
Google Business Profile
Free tool managing business presence on Google
TF-IDF
Statistical measure of word importance relative to document collection