Search Engine Optimization
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NAP Consistency
Quick Definition
Ensuring consistent business info across all listings
Full Definition
Ensuring consistent business Name, Address, Phone across all online listings.
Examples
directory listings, local citations, business verification
Related Terms
local-seo
google-business-profile
More Search Engine Optimization Terms
Search Intent
The underlying purpose behind a search query
Off-Page SEO
Activities outside the website to improve rankings
Topic Clusters
Content architecture with pillar pages linking to subtopic content
Bounce Rate
Percentage of visitors leaving after viewing one page
Content Marketing
Creating valuable content to attract target audiences
YMYL
Pages impacting health, finance, or safety with higher standards