Search Engine Optimization
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Topic Clusters
Quick Definition
Content architecture with pillar pages linking to subtopic content
Full Definition
A content architecture with a central pillar page linking to related cluster content.
Examples
pillar pages, cluster content, internal linking strategy
Related Terms
content-strategy
internal-linking
topical-authority
More Search Engine Optimization Terms
SERP
Search engine page displayed in response to user queries
Meta Description
HTML summary of page content for search results
Link Building
Acquiring hyperlinks from other websites for rankings
NAP Consistency
Ensuring consistent business info across all listings
Content Strategy
Plan for creating content aligned with SEO and business goals
Page Speed
How fast a web page loads and becomes interactive