Search Engine Optimization
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Topic Clusters
Quick Definition
Content architecture with pillar pages linking to subtopic content
Full Definition
A content architecture with a central pillar page linking to related cluster content.
Examples
pillar pages, cluster content, internal linking strategy
Related Terms
content-strategy
internal-linking
topical-authority
More Search Engine Optimization Terms
Meta Description
HTML summary of page content for search results
Largest Contentful Paint
Core Web Vitals metric for largest content element render time
Local SEO
Optimizing for location-based searches and local visibility
Link Building
Acquiring hyperlinks from other websites for rankings
Search Intent
The underlying purpose behind a search query
Featured Snippet
Summary answer at top of search results from a webpage