Search Engine Optimization
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301 Redirect
Quick Definition
Permanent redirect passing link equity between URLs
Full Definition
A permanent redirect passing link equity from old URL to new URL.
Examples
site migration, URL restructuring, content consolidation
Related Terms
technical-seo
link-equity
More Search Engine Optimization Terms
SERP
Search engine page displayed in response to user queries
Content Marketing
Creating valuable content to attract target audiences
Crawl Budget
Number of pages search engines crawl on a site
Local SEO
Optimizing for location-based searches and local visibility
Link Building
Acquiring hyperlinks from other websites for rankings
Anchor Text
Clickable text in a hyperlink providing context